Orgill’s Pro Source program is focused on the specific professional contractor base of each participating retailer. The process starts by defining each of the trades that are being serviced, and the breadth and brands necessary to be a destination.
- Specifically what types of professionals are shopping your store
- What percentage of your sales each of these groups represents
- What type of needs these pro customers have
- How to enhance your store layout to make the most of merchandising opportunities
- Where the greatest opportunities for growth lie
Once this research is complete, Orgill will work with you to develop a complete store solution that is built around providing your customers with all the products they need to get their jobs done.
Whether you want a salesfloor that is designed around the needs of professional customers or
one that seamlessly appeals to both consumers and pros, Orgill can make it happen.
Once Orgill has worked to gather data about your market and the opportunities it presents, assortments will be generated with your sales history and a Hardware 101 category analysis, to ensure the store is not missing inventory to complete projects. This will be complemented with a store layout that offers the greatest potential for increasing store traffic,
transaction size and ultimately, store profits.
On the pro side, Orgill has assortments developed to meet the specific needs of the pro shoppers who are frequenting your store. To help meet local contractors’ expectations, the assortments are sensitive to tool styles and vendor preferences in regional markets.
Below are just some of the customer segments that Orgill offers through its Pro Source program.
- Framing carpenters
- Finish carpenters
- Siding installers
- Drywall hangers
- Cabinet makers
- Concrete finishers
- Brick/block masons
- Flooring installers
- General remodelers
- Punch-list specialists
The assortments for each of these customer segments have been developed using real-world research. Orgill knows what products these customers use, the brands they want and how much they are willing to pay for them.